Glossary

Shell scheme

A shell scheme is a modular system, erected by those organising an event on behalf of the exhibitors. It usually comprises side and rear walls, carpet and a nameboard. There are often fittings which can come with it as a package, which could include furniture, lighting and access to power.

Floorcovering

This can come in a range of different kinds. Some popular floorcoverings can include turbo cord, different kinds of velour or durafelt. These are hardwearing yet stylish, to ensure that your exhibition is at its best.

Exhibition Display Stand

This is a stand in which you will present your offerings to those attending the exhibition. Your exhibition display stand is what will attract leads for your business and it will usually have an eye-catching design, so you can stand out from your competitors.

Product Launch

A product launch is the introduction of a new product to the market. It is the last step in the new product development of a product. You can create a big splash in the marketplace and start a buzz about your product at a launch of this kind